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Understanding Academic Guidance – Attracting Tomorrow’s Students

16 June 2026

On June 12, 2026, CHE Consult, in collaboration with Zeit Advise, hosted a professional event at the GLS Campus in Berlin. Approximately 30 university representatives gathered to engage in an in-depth discussion of current developments and challenges in college admissions counseling.

The event focused on how prospective students make their decisions today and how universities can tailor their offerings and communication accordingly.

The event kicked off with two keynote presentations on:

• Decision-making processes and key factors influencing the choice of a degree program
• Current dynamics in the higher education market

In the interactive session that followed, participants worked in two workshops:

Student Marketing: Effective Target Audience Communication
Using a real-world case study, participants explored how universities can tailor their messages to specific target audiences and personas.

Program Design: Rethinking Degree Programs
The focus here was on how degree programs can be further developed to enhance their appeal, ensure a good fit, and promote academic success.

Finally, the results were collectively reviewed and discussed. The event provided a space for exchange, diverse perspectives, and concrete ideas for practical application.