Study programme development
Universities are faced with the challenge of setting themselves apart from the competition with their study programmes, At the same time they have to meet the interests of an increasingly diverse student body and the labour market. This is especially true in the engineering sciences. These are still among the most popular fields of study, but declining numbers of first-year students, high drop-out rates and changing demands on the labour market require adjustments.
In order for study programmes and departments to remain competitive and attractive, it is necessary to regularly review and question study content, teaching formats and structures, but also the necessary human resources. This is often an emotional and therefore not an easy undertaking. With the help of our proven analyses and process models, however, it is possible to better position departments and universities for the future.
- Potential analysis: Analysis of student demand and the competitive situation for a department’s degree programmes. On this basis, the student potential can be estimated and possible distinguishing features from competitors can be identified.
- SWOT analysis: The SWOT analysis is ideally based on the potential analysis and looks at strengths, weaknesses, opportunities and threats of, among other things, fields of competence and unique selling points.
- Interview alumni and external stakeholders: Interviews with external stakeholders can be contrasted with an internal view. They can also provide indications of relevant trends and future topics.
Finally, based on the analyses and the survey, it will be possible to develop curricular specifications for existing and possibly new degree programmes and to derive the required human resources.
