On behalf of the CHE Centre for Higher Education Development, CHE Consult has analysed the websites of universities. For this purpose, personas were developed for five ideal-typical prospective students who were interested in studying business administration. With reference to the personas, a questionnaire consisting of 69 individual questions was created, with which a sample of 32 university websites could be tested. The publication "Hochschulwebsites für heterogene Zielgruppen – Mit Personas Websites strategisch gestalten" contains eight central recommendations for action in addition to the analysis.